Field of education
6B11 Services
Direction of personnel training
6B111 Service industry
Group of educational programs
B091 Tourism
EP purpose
Preparation of highly qualified bachelors in the field of tourism management, hotel business and organizing the events for tourism and hospitality industry with competitive professional competencies and active citizenship.
Applies knowledge and understanding of the basics of recreational geography to the design of tourist and recreational areas and their promotion in a sustainable development environment
Applies knowledge of research methods and genres of academic writing, forms conclusions and recommendations for the development of tourism, adhering to the principles and culture of academic integrity
Capable of communication to solve professional problems of interpersonal / intercultural interaction, motivated to communicate with a professional audience and with non-specialists
Applies knowledge and understanding of economic, geographical and territorial features, technical and tactical procedures in the organization of services and promotion in tourism
Defines the development of the tourism industry based on the standards and principles of academic and business integrity using scientific methods of analysis
Applies knowledge and understanding of individual / cultural differences of people, objects, phenomena, events in tourism activities
Uses the main tools of marketing research of the market and the direction of economic growth of the organization based on the design of the tourist product
Uses modern technology, information systems and technologies, artificial intelligence, software, special equipment in professional activities
Organizes events in the field of tourism, taking into account the needs of society, the needs of customers, the requirements of modern standards of service
Applies knowledge of the fundamentals of economics, entrepreneurship, law, anti-corruption culture and financial literacy in professional activities
Organisational.
Managerial.
Manufacturing.
Technological.
Research.
Tourism product, consumers of tourism industry services, tourism resources, infrastructure and intangible assets belonging to tourism industry entities; results of intellectual activity, information resources, systems and technologies in the field of tourism.
License number for the direction of training
Appendix No. 4 to License No. KZ21LAM00001179 dated March 3, 2025, for conducting educational activities in the field of higher and postgraduate education, Order No. 303 of the Chairman of the Committee for Quality Assurance in Science and Higher Education of the Ministry of Science and Higher Education of the Republic of Kazakhstan dated February 28, 2025