The ATU hosted a guest lecture by the director of the corporate fashion studio «Evdeavour»

A guest lecture on the theme «The way of the product: from the sketch to the finished form. Without illusions» by the Vyatkina Inga, Director of the «Evdeavour» Corporate fashion Studio was held for students of the Faculty of Design, Textile and Clothing Technologies.

The «Endevour» company has been successfully operating in the market for 20 years, annually producing more than 250 thousand units of stylish, high-quality clothing. A team of professionals and production facilities allow to carry out a full cycle of the process: from the design project and sample manufacturing, to the supply of raw materials and accessories, complete manufacturing, printing or embroidery.

Inga spoke about the production process of her company, explained in detail the differences between individual tailoring and mass marketing, explaining why mass marketing is an important and complex area of production. The lecturer placed a special emphasis on the work of a designer in the field of production, sketching tools and their differences, innovations in the industry, automation of production, research in the field of fabric quality for the right choice.