Expanding the boundaries of creative thinking: ATU students attended a lecture by Italian expert Giovanni Ottonello

A guest lecture by Giovanni Ottonello, a world-renowned fashion and design expert, Italian architect, Art Director and Brand Ambassador of the prestigious Istituto Europeo di Design (IED), Director of Accademia Aldo Galli di Como, was held for students of the Faculty of Design, Textile and Clothing Technologies on the topic "RANDOMNESS DOESN'T EXIST! Broaden Your Perspective: Think Beyond Disciplines, Design with Purpose». The lecture focused on an interdisciplinary approach to design and the study of the interrelationships between art, fashion, photography, graphic and communication design, interior design, product and digital design, advertising and visual culture.

Giovanni Ottonello is one of the outstanding experts in the field of fashion and design. He graduated as an architect in Genoa and began his career working in the field of museum and scenic exhibitions.

His professional biography includes participation in the organization and launch of an exhibition project at the Diocesan Museum of Genoa, collaboration with the National Gallery of Palazzo Spinola and Palazzo Ducale, work with the iconic set designer and director Pierluigi Pizzi, as well as with the Piccolo Teatro in Milan. He has acted as a consultant for international companies — among them Salvatore Ferragamo, Bottega Veneta, Hugo Boss, Mandarina Duck, Rubelli, Conbipel, Carrefour, Artsana, Lancia, Ethos — working on projects, visual merchandising and concepts related to modern design and relevant cultural contexts far beyond the fashion industry.