A guest lecture by the Director of Inside Travel was held for students of the Faculty of Economics and Business studying in the Tourism program.

Yerkin Tikenov, Director of Inside Travel, Member of the Public Council of Kazakh Tourism, gave a guest lecture on "Digital Marketing and distribution systems" for students of the Faculty of Economics and Business studying in the field of Tourism.

The main focus of the guest lecture is the development of tourism in our city, the promotion of tourist destinations in Almaty and the region to increase the tourist flow. Yerkin spoke about the most sought-after and attractive tours for foreign tourists, cited statistics, and also held a discussion with future young specialists on increasing the attractiveness of our city for tourists. 

The event was organized by Marina Sabralieva, Chairman of the ATU Board of Trustees.