Department of Marketing and Public Relations

About the Department

The Department of Marketing and Public Relations is a structural unit of the University responsible for the development and implementation of a unified communication, image-building, and marketing policy.

The Department ensures the strategic promotion of the University in the information space, strengthens its reputation, increases brand awareness of ATU, and develops effective communication with prospective students, students, alumni, employers, partners, and the general public.

In its activities, the Department relies on modern marketing and PR tools, digital technologies, and best practices in university branding, ensuring the integration of the University’s educational, scientific, and social mission within a unified communication environment.

Key Areas of Activity of the Department:

• development and implementation of the University’s marketing strategy;
• development and promotion of the ATU brand;
• organization and support of information and PR campaigns;
• interaction with mass media;
• management of official digital communication channels (website, social media, media platforms);
• information support of the University’s educational, scientific, and public events;
• support of the admission campaign and career guidance activities;
• development of internal corporate communication.

The Department of Marketing and Public Relations plays a key role in positioning the University as a modern, dynamically developing educational and research center, open to international cooperation, innovation, and public dialogue.